The Five-Star Designation

In a year that saw their office relocated due to a fire, Deland, Gibson Insurance Associates was able to achieve the Five Star Award of Distinction for a third time. The Five Star Award is the most prestigious designation an insurance agency can achieve in Massachusetts. In fact, less than one percent of all Massachusetts insurance agencies have earned this award, which recognizes professional organizations that have excelled in 17 key performance standards including customer focus, satisfaction and reliability.

In 2000, Deland, Gibson was the sixth insurance agency to receive the Five Star award, and is now one of a handful who have been recertified twice. The comprehensive review process extended over several days and included interviews of all employees. Executive Vice President Karen Cora explained. The rigorous Five Star review of all management practices has enabled Deland, Gibson to keep focus on all levels of customer service throughout the year.

Achieving the Five Star award is a reflection on all the hard work that our employees have achieved, especially in light of the difficulty we faced during the fire last year. I am proud of each and every one of them, said Charlie Gibson, president of Deland, Gibson.

Heather Kramer, Vice President of Education for the Massachusetts Association of Insurance Agents, who oversees the agency review process for the Five Star award, also noted: Even in a year that they had a disaster of their own, they were up and running by the next day, and they remained positive and focused on serving their clients.