Can posting your opinion online cost you in real life?
A man in Florida has spent $7,000 for his defense against a $15,000 defamation lawsuit brought by a man who sold him a reportedly defective time clock. The clock was purchased for $44 in 2008, and it apparently arrived in three pieces that didn't fit together or even seem to be the same model. He received a refund through PayPal's buyer protection plan and sent the merchandise back, but wanted other potential buyers to beware.
So on the profile of the man he purchased the clock from, he wrote: "Bad seller; he has the ethics of a used car salesman.'' It turned out that the seller was a Miami Beach lawyer, and he wanted damages for ruining his 100 percent customer approval rating and "commercial reputation."
The buyer reported that he had joined eBay about six months earlier hoping to find bargains for his new welding shop. He thought he lucked out on the time clock, which he said was advertised as tested and proven to work. He ran out of money after spending thousands of dollars in defense of his lawsuit and faces even more expenses related to what he thought was a harmless post on the Internet.
What this teaches us is that when writing and sending scathing tweets or other text messages to any of your personal or business contacts, you could be opening yourself up to charges of libel or slander.
LIBEL is a printed statement – written or pictorial – that defames a person’s character
or reputation and hinders the individual’s ability to perform an occupation or holds
the person up to public ridicule. SLANDER is the spoken version of defamation. Here’s the kicker: negligence is enough to make a libel claim stick.
Malice only has to be proven in the cases of public figures. That means people who
don’t give a second thought to sending a message criticizing their hairdresser or
financial adviser could wind up in court or arbitration defending or settling a libel suit.
However, people who proceed with libel claims must prove that the defendant’s
statements contain false factual assertions. Opinions, which must be clearly understood as such, cannot be defamatory despite how much criticism they levy.
One way to protect yourself is to purchase endorsements for additional personal injury coverage under your homeowners policy that encompasses libel and slander. In addition, personal injury endorsements apply to false arrest, detention, imprisonment, malicious prosecution; invasion of privacy and wrongful eviction or entry.
Under such endorsements, companies pay damages for which the insurer becomes
legally liable. Companies do not always pay for punitive damages, however,
because they are not insurable in certain jurisdictions. In most cases, defense costs
are not covered by the insurer, which selects the defense attorney.
It’s a brave new world, so be careful what you write online.